India’s NDTV invests in web and mobile content

NDTV Convergence has entered into a three-year deal with content discovery platform Taboola, based on Web and mobile traffic projections for its 60 million visitors.

It will also be an opportunity to provide advertisers with an option to now target the premium NDTV audience through native content marketing, and also work with NDTV to increase user engagement.

The companies have already been working together for a year, prior to the new arrangement.

“This truly is a landmark deal given its size and scale, making it the largest and one-of-its kinds in the Indian digital media eco-system,” said Vikram Chandra, CEO and Executive Director, NDTV group.