RTHK kicks off ‘Operation Santa Claus’ for Charity purposes
Radio Television Hong Kong (RTHK) teams up with South China Morning Post (SCMP) in launching one of Hong Kong’s biggest annual fundraising campaigns – Operation Santa Claus (OSC).
Established in 1988 with the aim of connecting the local community to charities with the help of the city’s most respected media organisations, OSC is one of Hong Kong’s most beloved charity efforts.
It has raised over HK$230 million and benefited more than 210 different charities so far.
This year, the theme for OSC is “Small Change, Big Change” and 22 charities in five distinct areas have been identified to receive donations.
They serve the causes of Children & Youth, Elderly, Mental & Physical Disabilities, Community and Medical services.
The launch ceremony marks the beginning of a series of fundraising events to be held throughout November and December.