New Logo and Identity for Mediacorp-Singapore

Established in 1963, Mediacorp is the largest media broadcaster and provider in Singapore, running eight TV channels, thirteen radio stations, seven online publications, and twelve printed magazines. Last month at the opening of its new 800,000-square-foot campus, Mediacorp introduced a new identity designed by local firm Bonsey Design.

CEO Shaun Seow said he hoped the logo’s rich colours and texture, a significant departure from its monochromatic precedent, will help project Mediacorp’s vibrancy and its multiplicity of talent, media and experiences. In a nod to Mediacorp’s dual roles of commercial media house and public service broadcaster, Mr Seow added, “Our new logo’s rich palette also channels Singapore’s cultural smorgasbord. Even as we innovate to meet changing needs, we strive to bind our society together, like how the colours in the letter M come together holistically.”