MDA – Singapore supports Mediacorp’s local original content
Mediacorp VOD service Toggle has announced 11 new made-for-digital productions, Toggle Originals, which it started to broadcast on 1 February 2016.
The public broadcaster is focussing on new original content in English and Mandarin due to positive viewers’ feedback received for previous Toggle Originals such as Sabo, Mystic Whispers and Toggle Talk, the new titles comprise a range of genres from comedy, drama to thrillers.
Mr Anil Nihalani, Head, Connected Media, Mediacorp said, “As a local OTT provider, Toggle aims to deliver a variety of entertainment options to its users. Our viewers are getting more sophisticated, expecting to be excited by content they can relate to and artistes they can emulate. We hope that the 11 carefully curated new productions will strike a chord with our viewers, as we continue to strive to meet our viewers’ varied content consumption needs.”
Ms Dorothy Lai, Director, Public Service Broadcast (PSB), Media Development Authority of Singapore said, “We are glad to support Mediacorp in developing more original local content on Toggle under MDA’s PSB Contestable Fund Scheme. As media consumption shifts online, Singapore viewers can look forward to a greater variety of local content on Toggle. Singapore content producers will also have more opportunities to create innovative content to engage a wider audience, especially the youth, beyond our free-to-air television platforms.”
Toggle will deal with other digital production houses for future original productions.