China and Japan lead OTT TV services in Asia-Pacific

Revenues for OTT TV and video in 17 countries across the Asia-Pacific region are expected to reach $18.4 billion in 2021, according to Digital TV Research.

The total was $707 million in 2010 and $5.7 billion in 2015. The Asia Pacific OTT TV & Video Forecasts report estimates that China will overtake Japan in 2016 to become the market leader.

Simon Murray, principal analyst at Digital TV Research, explained: “Smartphone users will continue to drive OTT TV and video audiences. Smartphones are a more important OTT TV reception method than fixed broadband in the Asia-Pacific region.”