Prasar Bharati opens e-auction policy for slots on DD National
The Indian public broadcaster Doordarshan has invited eligible producers to create and market fresh content on the channel for a fixed tenure extending up to three years. Prasar Bharati has highlighted that some slots in DD prime time will be put up for e-auction to attract high quality content on its National and regional channels.
The policy encourages private entrepreneurs to produce cutting edge general entertainment programming with a commitment for providing wholesome family enjoyment. The technical and financial criteria for the new policy will be notified separately and the sale of slots to be auctioned will be through e-auction mode.
The roll out of the Slot Sale Policy which will commence with DD’s flagship channel ‘DD National’ on its prime time slots will then be progressively extended to other slots and channels. The base price for DD National Prime Time is being kept reasonable keeping in view the content environment and market economics to attract bidders. The aim is to follow a transparent bidding process so that opportunities are made available to all.