Mediacorp HbbTV – Toggle Red Button launched
The Toggle Red Button, based on Hybrid Broadcast Broadband TV (HbbTV), has been launched by Mediacorp-Singapore for its OTT service. This will now bring together live broadcast TV and Toggle’s video-on-demand (VOD) services into a single seamless environment.
Mediacorp is the first company in Asia to deploy HbbTV technology. The technology has been widely deployed across Europe, Australia and New Zealand with adoption rates up to 80% in some markets and a range of services such as games, voting and contextualised advertising. The technology rides on Mediacorp’s Digital TV (DVB-T2) network and seamlessly combines broadcast with broadband TV. The service is delivered via HbbTV-enabled Smart TVs that are certified for the Toggle Red Button service, and available on selected models by major TV manufacturers.
The service is currently in use by a closed user group, with general availability planned for end-June. Viewers access the Toggle Red Button service by pressing the red button on their TV remote control.
Key features of the service include direct access to Toggle’s catalogue of more than 12,000 hours of Mediacorp TV shows and Toggle Original content as well as a visually rich Electronic Programme Guide (EPG), which provides programme information, synopsis and schedules of recent and upcoming programmes