DD invites counter proposals for kid slot on National channel

Children will have new entertainment programme soon on the National Channel. Actually, Doordarshan obtained a proposal for a kids’ show in the afternoon slot on DD National. For a smooth process and to ensure its transparency, a counter proposal was launched through the Swiss Challenge Method.

The above-mentioned method is a form of public procurement process where other bidders can have equal chances to proffer their entertainment programme on the national public service broadcaster. Note that programmers who seem to be potential ones will have to produce and promote kids’ programme on the channel for a permanent tenure of 24 months.

To recall, Doordarshan is the Indian public service broadcaster, a division of Prasar Bharati. It is one of the largest broadcasting organisations in the world in terms of the studios and transmitters. Doordarshan has started replacing its analogue transmitters to digital transmitters, which will allow up to 8 channels to be carried from a single transmitter. Doordarshan has a three tier programme services – National, Regional and Local.