AsiaSat and JIB-Japan expand Partnership to broadcast NHK World TV HD and SD

Asia Satellite Telecommunications Co. Ltd and Japan International Broadcasting Inc. have announced a major expansion of their partnership. From 1 July, JIB will use AsiaSat 7 to broadcast NHK WORLD TV HD, an English language news and lifestyle TV network, and for the continued distribution of its SD channel in the Asia- Pacific.

“Our new HD service will bring a brand new viewing experience of high quality news and entertainment content to home viewers and travellers in Asia,” said Yoshihiko Shimizu, President and CEO of Japan International Broadcasting Inc.

Sabrina Cubbon, Vice President, Marketing and Global Accounts of AsiaSat said that “Introducing an HD service is a strategic and competitive move of all leading broadcasters to attract new audience and satisfy existing viewers’ changing appetite for enhanced picture and sound quality.

NHK  WORLD  TV’s  24-hour  programming  cycle  includes  its  signature  news  show,  “NHK NEWSLINE”,  and  a  wide  selection  of  technology, lifestyle  and  entertainment  programs, including “great gear”, “TOKYO FASHION EXPRESS”, “Dining with the Chef”, “SPORTS JAPAN” and “Journeys in Japan”. In addition, the channel offers an assortment of groundbreaking documentaries and specials, including “Asia Insight”, “Inside Lens” and “NHK Documentary”.