Deutsche Welle reaches 135 million people worldwide
Deutsche Welle (DW) has recorded a marked increase in its audience reach over the last year. 135 million people watch, listen to or use DW programs and services at least once a week, compared to 118 million in 2015. The English-language TV program and digital offerings across languages, especially in social media, are particularly successful.
DW Director General Peter Limbourg: “The positive development in the number of users of our media strengthens our conviction to focus on digital media and extensive news programming in English. The popularity of our formats, especially in the Middle East and Africa, is proof of DW’s positive image. Thanks to our multi-language editorial teams, DW is a recognized and valued source of independent, reliable journalism.”
29 million users choose the digital offerings of the DW App, on dw.com, social media or affiliated platforms. In 2015, the weekly figure was 22 million. The interactive app is available to download for free at dw.com/app/ios or dw.com/app/android).
Facebook likewise plays an important role. The increasing use of DW video content draws a growing number of young fans in Asia, especially in Bangladesh and Pakistan. In the Arab world, DW’s digital contents reach more than nine million users per week; in Europe it is more than six million.
The figures are the results of an extrapolation drawn from more than 90 studies with 250,000 participants from more than 60 countries.