Mediacorp to Launch Mandarin Kids’ Channel

Mediacorp’s bilingual OTT service Toggle is bringing the Mandarin-language children’s edutainment network Miao Mi to Singapore.

Miao Mi, Toggle Kids’ first Mandarin channel, is aimed at viewers between the ages of 3 and 6. The network features a variety of animated and live-action series and family movies, as well as its own show, Miao Mi Classroom, which is hosted by the channel mascot and uses animated flash cards and songs to help little ones learn Mandarin.

Miao Mi, which comes from Celestial Tiger Entertainment, joins premium content already on Toggle Kids from Disney, Nickelodeon and Da Vinci. The network will be added to the existing Toggle Prime package at no extra cost.