Mediacorp-Singapore enhances its Customer360 platform

Mediacorp, the media company with the most complete range of media platforms in Singapore, has teamed up with Nielsen and Pointlogic to enhance Customer360, its cross-platform targeting solution enabling advertisers to reach their consumers more effectively.

In a rapidly evolving multi-channel media environment, understanding how and where to reach consumers across media platforms and devices has never been more vital. By integrating disparate audience currencies across TV, Print, Radio, Out-of-Home and Digital on a single planning platform, the extended Customer360 now delivers deeper cross-media insights, including unduplicated audience reach, frequencies and overlaps for the first time in Singapore.

With access to a richer, unified view of audiences on Mediacorp Audience Network, agencies and advertisers will be able to plan, allocate and optimise their integrated campaign budgets more efficiently.