ABU-AIBD Regional Workshop on New Media in Broadcasting

A regional workshop on New Media for Broadcasters organised by ABU in collaboration with AIBD was held this week in Kuala Lumpur, Malaysia. Focus was on exploring new media trends and tools to create and promote content and increase audiences as well as developing digital content and multimedia stories using a variety of new approaches.

25 participants from 8 ABU Member countries attended the workshop conducted by Mr Steve Ahern, Managing Director of Ahern Media and Training.

The aim of the 3-day interactive workshop was to help participants understand the impact of new media on traditional media practices, particularly in content creation and audience engagement, and how broadcast media organisations are adapting to digital ways of doing things. Participants also learned how to apply key new media and social media tools, trends and approaches in their daily working life.