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SBS-Australia goes for new Media Delivery Services

The Australian public service broadcaster, Special Broadcasting Service (SBS) has recently signed a contract with Ericsson for new and exclusive media delivery services.

The contract, which followed a competitive tender process, sees Ericsson aggregate, prepare and deliver content from multiple international content owners and distributors through its broadcast and media services hub in London and deliver media assets directly into SBS’s headquarters in Sydney in a format ready for transmission.

Ericsson also provides quality control and delivers full technical metadata, adhering to SBS’s technical and editorial specifications.

Noel Leslie, Chief Technology Officer, SBS, said, “This is a fantastic milestone for SBS’s acquired content delivery and technology teams, transitioning from a manual delivery process to a digitised process when receiving international content. It gives us a more streamlined and efficient way to aggregate programs for our audience who enjoy watching global content.”

Thorsten Sauer, Head of Broadcast and Media Services, Ericsson, said, “We are proud that SBS has selected Ericsson to deliver these critical broadcast services. We have designed our media management services to help our clients to streamline their operations and provide them with the flexibility and agility they need to meet the demands of managing media assets in an always on, multi-screen world.” (C & T Mag)