Astro Malaysia innovates amid fierce competition

Astro Malaysia’s video streaming service Tribe is eagerly exploring new content and advertising partners as it marks its first anniversary having reached the 1 million downloads mark for its app in Indonesia and the Philippines.

“As Tribe celebrates its first anniversary, we are pleased to achieve 1 million app downloads amid fierce competition in our markets,” said Iskander Samad, Tribe’s CEO. “We are thankful to our partners and end users for their continued support, and we expect growth to continue being robust over the coming year. In addition to support from telco partners, we took advantage of the digital sphere and social media to reach digitally savvy audiences, and our efforts seem to have paid off.”

Seeking out new brand partners for video pre-rolls and, later this year, mid-rolls, Samad notes, “With 80 percent of our users under the age of 35, and a distinct female skew among the K-content viewers, Tribe would be the perfect channel for retail, fashion and lifestyle brands focusing on the younger demographic.”