Mediacorp Refreshes Okto with Kids and Sports Content
Singapore’s Mediacorp is refreshing its okto channel with content dedicated to children and sports enthusiasts following a review of how best to serve the needs of its current and future audiences. One highlight is oktoSports, a new sports belt with premium sports programming.
oktoSports will present sports action from Singapore and around the world. Targeting sporting fans and active lifestyle enthusiasts age 18 to 39, oktoSports will carry ‘live’ Italian Serie A matches, FA cup matches, 2017 International Champions Cup Singapore (ICC Singapore) and other world-class sports events. S. League matches will also be shown.
School sports will feature strongly on okto. The new lineup includes ASEAN School Games 2017 and National School Games 2018. A new game show, Super 100, will debut, putting school athletes, Team SG athletes, celebrities and communities together in competitions.
For children 4 to 6, okto jr is presenting programmes to foster learning, community bonding and bilingualism at a formative age, with more than half its content being original local content. These include Singapore’s first bilingual show for pre-schoolers, Junction Tree, and Ollie & Friends.
Michelle Chang, Lead, English Audience, Mediacorp, said, “okto is the most popular channel for kids in Singapore – our average weekly reach exceeds the combined reach of kids’ offerings on cable channels. The concurrent focus on sports and active lifestyles is part of our vision for okto is to be the #1 channel for kids to fulfil their maximum potential and the #1 channel to rally Singaporeans to lead active lifestyles through sports.”
With this repositioning, arts programmes on okto have moved to the four free-to-air (FTA) language channels – Channel 5, Channel 8, Suria and Vasantham. (C+T Mag)