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Media Prima teams up with Panasonic to launch drama series

Together with Panasonic, Media Prima-Malaysia delivered “Panasonic Ketupat Rendang Brownies Coklat”, which aims to connect emotionally with its target audience and brings its viewers whole family together. The series features integration of various Panasonic products to portray the brand as an integral part of Malaysians’ lives.

The drama series stars Malaysian artistes such as Rita Rudaini and Rashidi Ishak, alongside veterans Khatijah Tan and Meor Hashim Manaf. It also includes young performers Khayrisyah Kamal and Habeil Lutfillah. To further harness the star appeal of its cast, Panasonic appointed Rita Rudaini and Khatijah Tan as the official ambassadors of its ‘Sehati Beraya’ promotion that runs until 30 June 2017.

In extension to the series, Panasonic is also engaging consumers through branded content across channels. It also includes Panasonic branded light rail transit and engagements through numerous platforms under Media Prima Berhad such as The New Straits Times Press, Big Tree, radio stations and tonton.

The company’s partnership with the nation’s leading integrated media network is aimed at deepening Panasonic’s product penetration across the larger Malaysian households.