Asia-Pacific to take OTT lead

The global OTT services market, encompassing all the free and paid for services available on the open internet market, amounted to €390 billion in 2020.

North America is still the world’s biggest OTT market. However, between now and 2020 Asia-Pacific will emerge as the number one internet services market, not least thanks to its demographic advantage. The internet ecosystems in China and South Korea both have very strong local roots.

Asian players too are now working on building a global footprint, even in advanced countries. Japan’s Rakuten and especially China’s Tencent and Alibaba have made inroads internationally with their communication and e-commerce services, and more recently in gaming. So they could prove serious challengers worldwide. They are also the only players that can rival American companies in terms of revenue.