Astro-Malaysia Launches Blaze Digital – 32 Digital Brands

Blaze Digital, Astro’s digital marketing arm was launched recently, offering integrated digital-first solutions for marketers across Astro’s 21 digital brands which include Astro Gempak, top Malay entertainment portal, Astro Awani, Malaysia’s No.1 news portal, Chinese lifestyle portal Xuan and Rojak Daily offering the latest entertainment and lifestyle updates as well as 11 independent digital publications.

TH Chong, Group Director at Astro’s Media Sales said, “We aspire to be a key player in the digital space, as digital is currently the fastest growing category. Today, the local digital ADEX is dominated by global players, although we are the number one local digital publisher. We have every intention to rise to the challenge and put together a strong Malaysian digital offering, to grow faster than the industry norm and see the local digital offering gain a significant share. “ (C+T Mag)