Astro-Malaysia facilitates Free Video Streaming

Astro, a Southeast Asian content and customer-focused company, has gone live with the ThinkAnalytics Recommendations Engine on the newly launched NJOI Now free video streaming service. NJOI NOW lets anyone in Malaysia view content for free on mobile devices and online – including live sports, breaking news and a choice of more than 2,200 movies and drama box sets.

The ThinkAnalytics launch follows successful deployments on Astro’s pay-TV DTH platform in June 2016 and the Astro GO app (formerly known as Astro on the Go) in January 2017. All three ThinkAnalytics deployments run in the cloud.

Initial data shows that, on average, over 70 percent of viewing on both the pay-TV DTH and Astro GO platforms are driven by ThinkAnalytics’ content recommendations. Astro has also seen VOD consumption treble since the introduction of the recommendations engine and the new VOD UI in June 2016. (C+T Mag)