China drives Asia’s OTT growth

China will command half of the Over-The-Top (OTT) revenues for the 22  Asian countries covered in the Asia Pacific OTT TV & Video Forecasts report by 2022; rising from just over a third of the 2016 total. China and Japan together will account for two-thirds of the region’s total revenues by 2022.

Advertising revenues on OTT sites and SVOD revenues are running neck-to-neck. SVOD will be the leader in 2017 and 2018, but AVOD will regain the crown from 2019. China will supply 61% of the region’s AVOD revenues by 2022 – or $7.27 billion.

Asia Pacific SVOD revenues will climb from $3,388 million in 2016 to $9,090 million in 2022. China will overtake Japan to become the SVOD revenue leader in 2017.