Mediacorp and SPH to Launch New Programmatic Advertising Alliance

Singapore Press Holdings (SPH) and Mediacorp have announced an alliance to create a new digital advertising marketplace using world-class programmatic solutions and offer brands access to a wide audience of consumers in Singapore.

The two media companies signed a Memorandum of Understanding for the alliance at MES Theatre at Mediacorp. The joint venture, tentatively named Singapore Media Exchange (SMX), will commit at least two billion display and video impressions annually across a selection of SPH and Mediacorp platforms. The inventory for this private marketplace resides across desktop, mobile web and mobile app.

The alliance will be fully launched in 2018. Down the road, other premium publishers may be invited to participate in the marketplace and add to the inventory offered by the two founding partners. (C+T Mag)