Mediacorp-Singapore brings its media operations to new heights
Today Mediacorp with its brand new 75,000m² campus brings together Singapore’s most comprehensive range of media services under one roof. It also gives the company a unique opportunity to re-evaluate and streamline its media operations to a new file-based workflow that links key infrastructural areas within its massive campus, ensuring integration from ingest, non-linear post-production, multi-channel playout to media asset management.
Thanks to Singapore’s broadband network boasting a connectivity rate of over 99 percent and the proliferation of smart devices, the integration also allows Mediacorp to make further inroads in the new digital space including internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.
As part of its integrated solution platform, Mediacorp also standardised the studio cameras in seven out of its 14 studios. For its three news studios, Mediacorp opted for the HDC-1700, a dual-format HD system camera that can also be upgraded to 4K resolution content creation as well as 4K Live HDR. Mediacorp’s integrated platform also gave it the advantage of agility in responding to new challenges, one of which is the rise of OTT. (C+T Mag)