Mediacorp-Singapore Elevates Broadcast Quality with Interra Systems
Mediacorp is moving a step forward across its operations to improve quality of experience (QoE) for television viewers. The national broadcaster in Singapore is using Interra Systems’ BATON quality control (QC) platform to check content quality automatically, BATON+ to collect QC data analytics, and BATON Content Corrector (BCC) to fix audio loudness issues post QC.
“When Mediacorp moved to a new facility, we wanted to ramp up our quality control efforts and increase operational efficiency. After relying on BATON for several years, we knew that it would provide the reliability we need as well as support the additional features we were missing, such as audio loudness auto-correction and data-centric QC reports,” said Lim Siew Luan, AVP of Technology Support at Mediacorp. He added that now Mediacorp has the ability to check the content quality using a centralised QC system across multiple divisions for several hours of media content a day.
Mediacorp recently built an extensive new campus to serve as a base for more than 2,500 staff members, deploying several technology innovations into the facility to better meet consumers’ changing viewing habits. The new facility implements closer interoperability across Mediacorp’s production and distribution facilities to accelerate and simplify operational workflows. Despite having versatile technology standards from many manufacturers, a service orientated architecture (SOA), automated file-based workflows, as well as an integrated enterprise orchestration layer now ensure processing of the different business units via a common platform. (C+T Mag)