Mediacorp Suria to air XTREME Media’s TV format Hit It
Singapore’s XTREME Media is to produce a local version of the format Hit It for Mediacorp’s free-to-air Malay TV channel Suria, following a deal with distributor all3media.
The format, to be known in Singapore as Hentam Sajalah, comprises 8×60’ episodes, revolving around two teams that undertake amusing challenges. The show will debut on TV in Singapore in February 2018.
The format also won the inaugural ATF Formats Pitch, an all3media sponsored competition to discover concepts for new and original non-scripted entertainment formats from the pan-Asian region.
Hit It was declared the winner and awarded a prize worth S$20,000, and the opportunity to partner with all3media international in developing the format for pitching to global broadcasters.
“We are very happy that our concept has won the ATF Formats Pitch and we look forward to working with all3media international to develop this fun and entertaining format together. We certainly hope that Hit It will turn out to be a big hit with the audiences at Suria Channel,” said William Lim, executive producer at XTREME Media.
Sabrina Duguet, EVP Asia Pacific at all3media international, added: “Hit It is a highly entertaining format with universal appeal and we’re confident it will be very well received by a wide range of viewers in Singapore. The ATF Formats Pitch presents a great opportunity for us to partner with the best up-and-coming creative talent and we’re already getting traction on the global stage”.