Mediacorp Rebrands its English Radio Station

Mediacorp Singapore’s English station 938LIVE has rebranded to 938NOW and has also refreshed its programming and presenter line-up.

The station was originally launched as NewsRadio 938 in 1997 and was rebranded to 938LIVE in 2005. In January 2015, the station was relaunched with a number of a new programmes and a stronger focus on news.

It has expanded its content to include more tips and insights from experts in business, finance, health and wellness, medicine, parenting, food, technology, leisure, sports and travel.

The station’s new tagline is “In the know, on the go.”

Lead, Audience & Content for the English Segment in Mediacorp Michelle Chang told Channel News Asia: “As Singapore evolves into a smart city, there are more questions than answers about how technology is changing behaviour and is affecting education, jobs and our way of life. Our presenters will help listeners understand how the implications of current issues affect them.”