Astro – Malaysia Strengthens Partnerships and Creates Premium Original Series

Southeast Asia content and consumer company, Astro Malaysia Holdings Berhad (Astro), continues to broaden its network of alliances to add to its portfolio of Asian-themed content. The company recently entered into several strategic content creation partnerships with renowned producers and filmmakers across several countries to produce and distribute original, premium miniseries, namely DO[S]A in Indonesia, 3 A.M. Bangkok Ghost Stories in Thailand and Door in the Philippines for the ASEAN markets.

Datuk Khairul Salleh Anwar, Vice President of Malay Business, Astro said, “As a leading content creator, Astro is constantly pushing the boundaries to satisfy a growing demand from audiences across the region for compelling story telling at high production values differentiated from content currently available. These strategic partnerships enable us to effectively leverage on diverse talent, cost and distribution territories allowing us to monetise and extract value from developing new IPs that resonate with regional audiences.”

DO[S]A is a Malaysia-Indonesia collaboration featuring a star-studded cast of Datuk M Nasir, Roy Marten, Ashraf Sinclair, Reuben Elishama, Remy Ishak and Hisham Hamid whose chemistry on-screen combined with the action sequences more often seen in movies will have audiences at the edge of their seats. Astro original series is the new marquee content of ground breaking stories and regional talent both behind and in front of the camera at production values more associated with film.” (C+T Mag)