News      |      Events

Generation What? moves forward in Asia-Pacific

Generation What?, the global transmedia campaign aimed at capturing young people’s attitudes across a wide range of themes, is also moving forward in Asia-Pacific with participation from 14 ABU member broadcasters in 11 countries. NHK-Japan will be the first one to launch the campaign in the Asia-Pacific region with Generation What? Japan “Nani-Gene” slated to be unveiled in April ahead of the others.

Generation What? is set to launch in other participating Asia-Pacific countries in September 2018. ABU is planning to engage more broadcasters, including ABU members in the Pacific Islands, to join the global transmedia campaign in the coming months.

For further detail, please visit the “Nani-Gene” site at