Italy’s RAI Steps Up Digital Radio Investments
Italian public broadcast Rai announced that it intends to accelerate its investments in digital radio broadcasting at a recent digital radio conference entitled “La radio digitale, finalmente” (“Digital Radio, Finally”) held at the broadcaster’s headquarters in Rome on April 13.
“In terms of technology and production, we are now totally digital, and in terms of coverage, we have allocated significant investment that will allow us to cover the so-called ‘Motorway T’ ahead of schedule- by the end of 2018,” said Roberto Sergio, director Radio Rai.
“In the next two years we will continue to invest in making digital coverage ever wider and we are already broadcasting digital content on five new channels, designed and built vertically to compete in the field of digital entertainment. Additional new channels will be added very soon,” he said.