Korean Broadcaster SBS partners with others to launch HALLYPOP™ Digital-First Network Celebrating Asian Pop Music and Culture
Cinedigm, JungoTV and SBS announced a partnership to launch HALLYPOP™, a new digital-first entertainment network focused on K-pop, Asian music, EDM and pop culture. The new HD network will launch this summer, targeting distribution on traditional operators and digital platforms, as well as a part of applicable “skinny” bundles.
HALLYPOP is Cinedigm’s second channel partnership with JungoTV, a global OTT and distribution company led by media executive and former Crunchyroll Chief Content Officer George Chung, and co-founder Dr. Mehmet Oz, the cardiothoracic surgeon and host of the EMMY® Award-winning “Dr. Oz Show.” The channel’s name comes from the Korean term “Hallyu”—or “The Korean Wave”—describing the rise in popularity of South Korean culture around the world, due to the vast spread of K-dramas and, of course, K-pop.
The new linear network will launch with an extensive library offering more than 600 hours of content, and more than 50 hours of live shows and events. HALLYPOP programming will feature original series, live concerts, unplugged sessions, music videos, and interviews with the world’s hottest K-pop, Pop and EDM artists. The channel will also air Korea’s biggest pop music shows and series including Inkigayo, Running Man, Kpop Star, The Show, Fantastic Duo, The Stage, Korea Music Festival, One Asia Concert and more super events from SBS.