Malaysia’s Asian Horror Channel, BOO available in the Philippines
Astro Malaysia Holdings Berhad’s (‘Astro’) and MEASAT Satellite Systems Sdn. Bhd. (‘MEASAT’) to distribute BOO via MEASAT-3a at 91.5°E.
BOO, available in Malaysia and the Philippines, delivers 24-hour Asian horror content ranging from psycho-thrillers to other sub-genres such as horror-comedy, horror-action and more.
With BOO, Astro continues to grow its regional content distribution via MEASAT. The 6 channels include Asia’s premier e-sports channel eGG, BOO and several vernacular channels namely Ria, Prima, Vellithirai and Warna.
Henry Tan, Group Chief Content and Consumer Officer at Astro said, “We want to excite the ASEAN market through high quality production and compelling storytelling with premium Nusantara and Asian horror content. We are pleased to partner with MEASAT to broadcast our horror channel, BOO in Malaysia and the Philippines and will expand our coverage to more countries in the region.”