Media Prima and Dailymotion partner up to drive video content offering

Media Prima and video platform Dailymotion have struck a partnership which will see Media Prima video content being made available on the platform. According to a statement, the collaboration is in line with Media Prima’s strategy to expand its digital reach and democratise its video content to a larger audience beyond Malaysia.

The move also looks to enable Media Prima to generate revenue through programmatic advertising. The first phase will see Media Prima live stream its shows such as the upcoming awards show Anugerah Skrin 2018. Later, it would upload all high quality videos from Media Prima Television Networks, Ripple, The New Straits Times Press (Malaysia) Berhad, and Media Prima Digital, on Dailymotion.