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BBC Sounds launched at #IRFradiofest

BBC Radio has just launched the new BBC Sounds app, which showcases live and catch up radio, plus podcasts and specially commissioned content to British audiences.

The new app is targeted at young audiences who are no longer listening to traditional radio sets.

Speaking at the International Radio Festival, the BBC’s Paul Smith outlined the strategy for the new app.

BBC Sounds “has a mission to reach new young audiences on new platforms,” and is a way to showcase new and niche content.

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