Doordarshan eyes tie-up to share content through Free Dish

Doordarshan, which operates 23 satellite channels, covering about 92% of the country’s population besides the DTH service, could help OTT platforms increase their reach, one of the people, a DD official, said on condition of anonymity. OTT platforms are content-streaming services such as Netflix, Amazon Prime and BigFlix.

Doordarshan (DD) is exploring tying up with so-called over-the-top (OTT) platforms for sharing their content through its Free Dish, India’s only free direct-to-home (DTH) satellite TV service, people aware of the development said.

DD, which operates 23 satellite channels, covering about 92% of the country’s population besides the DTH service, could help OTT platforms increase their reach, one of the people, a DD official, said on condition of anonymity. OTT platforms are content-streaming services such as Netflix, Amazon Prime and BigFlix

DD is also looking at improving its own content to increase viewership and compete better with private broadcasters.