Prasar Bharati’s plan to launch digital news platform gathers pace
Public broadcaster Prasar Bharati’s ambitious project of starting a digital platform to disseminate news and views to a global audience from an Indian perspective is gathering pace, according to people aware of the development.
In the first step, the board of Prasar Bharti will begin identifying and aggregating various news dissemination sources that can be put together to form an application-based interface, which will offer services in multiple languages.
“The second step would be to create unique content for the digital platform that would be run on a 24×7 cycle,” said Shashi Shekhar, CEO, Prasar Bharati, who conceptualised the project. Prasar Bharati is an autonomous body under the ministry of information and broadcasting and runs Doordarshan television and All India Radio.