Infinite Dial 2021: Australians embrace digital audio, podcast listening soars
More Australians are embracing digital audio post the pandemic, with podcast listening soaring over the past year and more people listening to radio using apps, catch-up podcasts and smart speakers, according to the annual Infinite Dial Australia 2021 study, released today by Commercial Radio Australia and Edison Research.
Overall, 86% of Australians aged 12+ listened to radio over-the-air, online and via catch-up radio podcasts in the last month and 37% have listened to a podcast in the last month.
About 5.6 million Australians, or 26% of the population, are weekly podcast listeners, a 53% increase over the 2020 study that was conducted prior to the pandemic lockdown.
Smart speaker ownership also increased sharply. Twenty-six per cent of the population owns a smart speaker, a 53% increase compared to 17% a year ago.
“Australians have continued to embrace radio through this period of unprecedented disruption and are listening both live and online through multiple sources, including apps, catch-up podcasts and smart speakers,” said Commercial Radio Australia chief executive officer Joan Warner.