CRA to collectively bargain with Google and Facebook
Commercial Radio Australia (CRA) can collectively negotiate with Facebook and Google over payment for their member stations’ news content featured on the platforms following an ACCC authorisation.
The ACCC’s final determination gives CRA a period of 10 years to collectively negotiate on behalf of all of its members other than stations operated by Nine Entertainment Co.
CRA is a radio industry association representing 261 member stations who provide commercial radio broadcasting and audio content to Australian communities on analogue and digital radio and via online platforms.
“This authorisation allows CRA to negotiate payment with Facebook and Google for its members’ news content, and for its members to engage in discussions with each other about those negotiations,” ACCC Chair Rod Sims said.
These arrangements risk breaching competition laws without the ACCC’s authorisation because no digital platforms have yet been ‘designated’ under the news bargaining code. Designation automatically allows collective bargaining for news media businesses.
“The news media bargaining code offers an opportunity for media companies to negotiate payment for their news content for use by the major digital platforms and provides an incentive for digital platforms to voluntarily conduct these negotiations in good faith” Mr Sims said.
“To ensure more efficient and effective negotiations for payment for news content by digital platforms, the ACCC will continue to consider authorisation requests from groups of Australian news media businesses that produce public interest journalism.”