News      |      Events

New AI image processing chip for 8K TV unveiled in Beijing

(Photo: CGTN)

China’s first Artificial Intelligence (AI) image processing chip for 8K TV has been released by Hisense in Beijing, CGTN reports.

The move is seen by government officials as a milestone in the country’s development of key TV technologies.

The chip, named Hi-View HV8107, uses AI-assisted technology to process 8K TV output, making it clearer, more colourful and more fluent in motions.

In addition to its 8K processing power, the chip can upscale 4K content to 8K at 120 hertz.

“The chip uses 22-nanometer process,” Yu Heng, head of Hisense chip and display branches, told CGTN. “And it’s the fifth-generation product designed by our own teams.”

Often advertised as the key part that makes a TV stand out from others, the image-processing chip can be found in most high-end TVs.

The new Hi-View chip is comparable to products of other major TV-makers like Sony’s Cognitive Processor XR, a company staff told CGTN.

The chip is already being mass produced and will be built into new Hisense and Toshiba TV models releasing in 2022.

In addition to TV sets, the chip can also be put into professional video monitors to ensure the output is loyal to the source.

China Media Group, which is cooperating with Hisense to support the 8K broadcasting of the Beijing 2022 Winter Olympics, promised to develop China’s own broadcast-level 8K monitors based on Hisense technology.

“The new image processor is the latest fruit of China’s super high-resolution industry,” said Mei Jianping, head of digital applications in CMG’s technology bureau.