The value of Korea’s cultural exports has hit its highest point since the start of the COVID-19 pandemic, KBS WORLD reports.

According to the Korea Creative Content Agency (KOCCA), a government agency that oversees and coordinates the promotion of South Korean content, media companies signed contracts worth over US$63 million dollars this year.

The agency said the total, representing a 58 percent increase over last year, was driven by contracts signed through its promotion of ‘K-content’ with online and offline booths in overseas film markets, assisting more than 100 South Korean companies.

The KOCCA made promotional efforts in six overseas broadcast and film markets, including the Hong Kong International Film and TV Market, MIPTV in France and the Dubai International Content Market in the United Arab Emirates.

The agency plans to operate similar booths at major overseas film markets this year as well, while also launching a new programme to help small and medium-sized production companies advance in the global market.