The 3rd Arab Media Congress, initiated by the Arab States Broadcasting Union, (ASBU), recently took place in Tunis, Tunisia, on January 17-18. The congress, titled “Media in the Artificial Intelligence Era: Opportunities and Challenges”, emphasised the need for comprehensive frameworks and guidelines in embracing artificial intelligence (AI).  

ABU Secretary-General Ahmed Nadeem represented ABU. In his speech on the technical and technological aspects of using AI, Nadeem said: “Broadcasters should explore and implement AI technologies within their operations, to benefit from the speed and efficiency improvements it provides”.  

The congress came up with several recommendations and guidelines based on papers presented by experts from the region and across the world over the course of two days. 

The congress also recommended developing clear legislation for the use of AI which would refer to existing international legislations. It also emphasised the need to establish regional and national governance structures, including scientific panels, AI Boards, and advisory forums, to oversee AI practices and ensure accountability. 

Resources to develop technical infrastructure and invest in AI tools that enhance content creation process were also recommended, along with training programs to upskill media professionals in AI technology. 

The recommendations are in line with the commitment of media outlets and journalists in the region towards upholding journalistic ethics, which includes promoting inclusivity and diversity in the process.