ABUSPORTS WEBINAR SERIES :

SPORTS MARKETING AND SPONSORSHIP SALES

In this webinar, you will hear from an industry expert on how to create unique sponsorship and advertising packages that help brands connect with your audiences, driving both their sales and their brand image.

This session will break down the processes behind the creation of unique sponsorship packages around sports events. It will allow you to demonstrate value to sponsors as you retain and grow key clients.  Among these are:

• Introduction to Sports Sponsorship
• Team Sponsorship
• Event Sponsorship
• Athlete Endorsement
• Digital Engagement
• Sports Broadcast Media Sales
• Latest Innovations in Sports Sponsorship

The webinar is open to everyone in the sports broadcasting industry – from sports administrators to broadcasting and marketing professionals looking for ways to market an event, the latest media trends, inventive sponsorship ideas and better ways to promote their content and grow their audience.

Any enquiries, please contact : jalilah@abu.org.my

DAY : TUESDAY

DATE : 13 FEBRUARY 2024

TIME : 14:30 – 16:00 MYT (GMT +8)

Torrey Jay Dorse

Results-Driven Strategic Partnerships Leader I Senior Sales Professional | Global Industry Expert

Extensive international working experience at senior management level with a strong knowledge of industry trends. Proven experience in sponsorship and corporate partnership sales and management. Global network of industry contacts with particular emphasis on the sports, luxury and lifestyle markets.