How do digital news makers stay relevant in an environment where digital audiences are actively avoiding news? This will be the focus of the Digital Content Strategies webinar led by Esra Dogramaci, Managing Editor of News and Current Affairs Digital, SBS (Australia). Join us to learn how to apply the user needs framework to assess content performance as the precursor to building a digital strategy and examine what levers you can pull to better engineer content success.

Meet the speaker

Esra Dogramaci returned home to Sydney Australia, in late 2021 after 7 countries and 22 years away, to take up the role with SBS. Not a journalist by training, Esra fell into the world of media. With a background in Political Science and International Relations, working first with the UN in New York. There, at the Media Accreditation and Liaison Unit – the office physically in between the Security Council and the UN Spokesperson – is where the curiosity for news was sparked. Esra has significant experience in digital strategy, leadership and transformation, from large international broadcasters such as Al Jazeera and the BBC, across to technology in news with META, and to small newsrooms around the world.

DATES
27 April 2023

TIME
12 p.m. MYT (GMT +8)

PLATFORM
Zoom Webinar

CONTACT DETAILS
Amir Khaidarov
amir@abu.org.my