Research shows that the more media represents women better, the more likely women will consume that content.

So, in the coronavirus pandemic, ensuring media content is representative of society is crucial.

Join Asiavision’s webinar on Tuesday, July 13, 1300 MYT to hear how the Australian Broadcasting Corporation gave women an equal voice across all NEWS programming in less than two years.

ABC News is part of the 50:50 The Equality Project – a global BBC initiative designed to tackle the severe under-representation of women’s voices in the public sphere.

Two years ago, ABC News took on the challenge of increasing the contribution of women as expert talent and contributors across all News programming.

They started with a large imbalance and in March this year reached 51 percent of talent and expert opinion from women … equality, in other words.

This webinar will feature:

Emma Pearce, ABC News 50:50 Equality co-lead

Gavin Fang, ABC News Head of Network and Newsgathering, and News Diversity Lead

Mosiqi Acharya, Asia Pacific Newsroom Chief of Staff

Hear how they implemented 50:50, the challenges and the achievements.

July 13^th, 2021 at 1300HRS Malaysian Time

 For registration please click the link below:

https://abu-org-my.zoom.us/webinar/register/WN_DbG00DAYQRa2iGo-0ZKn5w

After registering, you will receive a confirmation email containing information about joining the webinar.