ABU SPORTS Webinar Series

Session 1

ABU Essential Negotiation Workshop led by David Murray

Overview

Do you want to do better sport rights deals or even better deals generally?  Strong negotiation skills are an important foundation of success in both business and life. Negotiation is a soft skill which secures measurably better outcomes for you or your company.

This one-hour session introduces you to the essential skills to enhance value in any deal you do. It shows how the best deals are about enhancing the total size of the pot so that all parties win.

It is based on negotiation theory and research applied to David’s experience of negotiating hundreds of deals in the sports media rights industry (which means he has pretty much seen every trick in the book).

Key Areas Covered

• The importance of broadening the deal
• What is a good deal
• Adding Value to the Deal

Register in advance for this webinar:

https://abu-org-my.zoom.us/webinar/register/WN_7cMnMhBbQlOL7gNiXRqTcQ