51^st ABU GENERAL ASSEMBLY & ASSOCIATED MEETINGS

ABU @ 50 – Future-proofing broadcasting in a fragmented media world

This year the ABU celebrates 50 years unity in diversity and the 2014 Macau GA is a perfect opportunity for all members to get together and assess the long way the ABU family has come and to plan for the future. We will look at what we can do together to ensure that members can reach and serve better a combined audiences of 3.5 billion people across the vast Asia-Pacific region.

The challenge is enormous. We have to think out of the box to find innovative and creative ways to serve our audiences, whether they be viewers, listeners, on-line users or social networkers; whether they live in the great modern metropolitan centres of the Asia-Pacific with information and communications ever-present at their fingertips or in rural areas where analogue radios and communal TVs still provide their main window on the wider world.

It will be an opportunity to look not only at content, technology, providing news and current affairs, sport,and entertainment but the role of media as a game-changer in education, health and nations-building. As broadcasters we know we can always do things better; this General Assembly is our chance to join together to achieve that across all our activities.

Celebrating a milestone
The Golden Anniversary General Assembly will be marked with exciting special celebratory events and functions, culminating in the Gala Dinner and the sparkling ABU Television Song Festival. This is a special occasion for the ABU family and a chance for all of us to meet again, renew friendships and celebrate reaching this remarkable milestone.