9:00 – 12:30

The second part of the workshop tackles one of the most critical pieces in a winning radio format – the Morning Show. This interactive session will lay out the framework for a winning show and we’ll brainstorm solutions for specific challenges raised by those attending. You will walk away with plans and ideas for your show that you can put into practice as soon as you return.

Workshop Facilitators:

Paul Amos, Managing Director, Xtra Insights

Ronnie Stanton, Ronnie Stanton Media

Paul Amos and Ronnie Stanton work with leading radio networks on programming content and strategy, having launched and re- positioning radio formats in some of the most competitive markets in the world.

14:00 – 17:30

The workshop will start with a general discussion about our target young audiences, how we reach and keep them and what other organisations we can involve. The discussion will then focus on practical advice on what audio is available now for kids, who is involved in its production and distribution and what are its strengths and weaknesses. The session will include samples of audio from different parts of the world.

You will explore in smaller groups issues of content creation such as the aims of kids programming, which platforms and channels, formats and genres to use, how to find and engage audiences and how to know what is working. We will also explore practical issues of resourcing such as how to make best use of skills and experience, finance, audience insights, distribution and outreach.

Our final section of the workshop will be directly creative with storytelling as its focus. You will choose target audience groups amongst children and young people and explore potential programme ideas that are creative and deliver compelling and immersive radio content on air/on-line/ via social, mobile, cross and trans-media.  This will enable you to explore what multiplatform storytelling entails.  Can it be factually based as well as fiction? How, why and when should we use different platforms? What will work most effectively for your target audience?

Workshop Facilitators:

Children’s and Educational content expert Karen Merkel will give you the building blocks you need to create, broadcast and/or distribute Kids’ Radio that is affordable and effective.

Award Winning drama and documentary producer Akim Mogaji will demonstrate how you can create and deliver compelling and immersive radio content across all media platforms.

19:00

9:00 – 9:20

Host Broadcaster Welcome

Ms Lyazzat Zhunussova, General Director, KMO

Welcome Remarks ABU

Dr Javad Mottaghi, Secretary General, ABU

9:20-10:15

Our audiences are our reason for existing but how well do we REALLY know them? How can we see them and their needs without the distorting lens of our own professional knowledge and experiences? This opening session examines how we can objectively assess our audiences – especially all the diverse elements – using traditional as well as modern techniques and tools, such as audience research, focus groups, audience interactions, new media and social media.

Moderator: Paul Amos, Xtra Insights

Panellists:

Madi Manatbek, Director, Kazakh Radiolary

Steve Ahern, Managing Director, Ahern Media & Training, Australia

Fayyaz Sheheryar, Director General, All India Radio, India

Drew McDaniel, Professor, Director, School of Media Arts , Ohio University,USA

Tshering Wangchuk, CEO, BBSC Bhutan

Kantar TNS Central Asia,Kazakhstan

10:15-10:45

Interactive examples of successful as well as not so successful engagement with audiences and what are the takeaways and lessons learned.

• Akiko Ogasawara Managing Producer, NHK World Japan – BOSAI
• Ehsan Mastan, Online Broadcaster, National Radio and Television of Afghanistan

11:15-12:00

Making programs for everyone

In the era of increasing diversity of audiences and production and distribution tools, panellists discuss how to use both multiple platform and single platform program making methods to deliver content to diverse audiences. We will see what works – and what doesn’t – from broadcasters large and small. And we will hear from independent content makers working at the cutting edge of radio and new media.

Moderator: Karen Merkel, New Media Networks

Panellists:

Timur Serzhanov, Journalism Academy of Kazakhstan

Wim Moortgat, VTR (Belgium)

Wolfram Tech, Senior Consultant & Partner , BCI Group, Germany

James Ross, Lightning International

Hilton Garden Inn Ballroom

12:00-12:45

• Flavia Voinea, Manager, Bucharest FM, Radio Romania
• Jun Shirai, Senior Producer, NHK, Japan
• Vu Thi Tuyet Mai, Deputy Director of VOV2, Voice of Vietnam, Vietnam
• Rinat Abdulkhalikov, General Director, NS Radio, Kazakhstan

Perhat Nuryyev, TVTM Turkmenistan

14:10 – 15:10

An action packed Masterclass loaded with successful ideas from around the world and ranging from programming to promotions. The session will share audio and video examples and allow for your questions. You’re guaranteed to walk out with a list of actionable ideas that can be used in your station when you get home.

Presenter: Ronnie Stanton, Ronnie Stanton Media

15:10 – 15:45

Showcases of new and upcoming technologies that have been used in real-life situations to enhance program making, especially coping with the demands of increasing diversity or creating unity for audiences.

• Alain Artero EBU, dotRadio
• Lawrence Galkoff, General Manager, RadioPlayer Worldwide
• Madina Baitursunova, Tengri FM, Kazakhstan

Roundtable

16:15 – 17:00

An interactive overview of where we are now in serving diverse audiences and unifying people, how we can better understand our listeners, viewers and new media users, what challenges face broadcasters at the end of the second decade of the new millennium and what help we can expect technologies, methodologies and advances in other fields of human life. There will be a Q&A with the opportunity for short and well-aimed contributions from delegates.

Moderator: Steve Ahern, Managing Director, Ahern Media & Training, Australia

(Panellists drawn from the day’s speakers & audience)

Kazmedia Concert Hall

19:00

The 5^th ABU Radio Song Festival is a musical showcase from across Asia and the Pacific, embracing and recognising the diverse musical talents of young, unsigned artists in our region.

9:00 – 9:20

Host Broadcaster Welcome

Ms Lyazzat Zhunussova, General Director, KMO

Welcome Remarks ABU

Dr Javad Mottaghi, Secretary General, ABU

9:20-10:15

Our audiences are our reason for existing but how well do we REALLY know them? How can we see them and their needs without the distorting lens of our own professional knowledge and experiences? This opening session examines how we can objectively assess our audiences – especially all the diverse elements – using traditional as well as modern techniques and tools, such as audience research, focus groups, audience interactions, new media and social media.

Moderator: Paul Amos, Xtra Insights

Panellists:

Madi Manatbek, Director, Kazakh Radiolary

Steve Ahern, Managing Director, Ahern Media & Training, Australia

Fayyaz Sheheryar, Director General, All India Radio, India

Drew McDaniel, Professor, Director, School of Media Arts , Ohio University,USA

Tshering Wangchuk, CEO, BBSC Bhutan

Kantar TNS Central Asia,Kazakhstan

10:15-10:45

Interactive examples of successful as well as not so successful engagement with audiences and what are the takeaways and lessons learned.

• Akiko Ogasawara Managing Producer, NHK World Japan – BOSAI
• Ehsan Mastan, Online Broadcaster, National Radio and Television of Afghanistan

11:15-12:00

Making programs for everyone

In the era of increasing diversity of audiences and production and distribution tools, panellists discuss how to use both multiple platform and single platform program making methods to deliver content to diverse audiences. We will see what works – and what doesn’t – from broadcasters large and small. And we will hear from independent content makers working at the cutting edge of radio and new media.

Moderator: Karen Merkel, New Media Networks

Panellists:

Timur Serzhanov, Journalism Academy of Kazakhstan

Wim Moortgat, VTR (Belgium)

Wolfram Tech, Senior Consultant & Partner , BCI Group, Germany

James Ross, Lightning International

Hilton Garden Inn Ballroom

12:00-12:45

• Flavia Voinea, Manager, Bucharest FM, Radio Romania
• Jun Shirai, Senior Producer, NHK, Japan
• Vu Thi Tuyet Mai, Deputy Director of VOV2, Voice of Vietnam, Vietnam
• Rinat Abdulkhalikov, General Director, NS Radio, Kazakhstan

Perhat Nuryyev, TVTM Turkmenistan

14:10 – 15:10

An action packed Masterclass loaded with successful ideas from around the world and ranging from programming to promotions. The session will share audio and video examples and allow for your questions. You’re guaranteed to walk out with a list of actionable ideas that can be used in your station when you get home.

Presenter: Ronnie Stanton, Ronnie Stanton Media

15:10 – 15:45

Showcases of new and upcoming technologies that have been used in real-life situations to enhance program making, especially coping with the demands of increasing diversity or creating unity for audiences.

• Alain Artero EBU, dotRadio
• Lawrence Galkoff, General Manager, RadioPlayer Worldwide
• Madina Baitursunova, Tengri FM, Kazakhstan

Roundtable

16:15 – 17:00

An interactive overview of where we are now in serving diverse audiences and unifying people, how we can better understand our listeners, viewers and new media users, what challenges face broadcasters at the end of the second decade of the new millennium and what help we can expect technologies, methodologies and advances in other fields of human life. There will be a Q&A with the opportunity for short and well-aimed contributions from delegates.

Moderator: Steve Ahern, Managing Director, Ahern Media & Training, Australia

(Panellists drawn from the day’s speakers & audience)

Kazmedia Concert Hall

19:00

The 5^th ABU Radio Song Festival is a musical showcase from across Asia and the Pacific, embracing and recognising the diverse musical talents of young, unsigned artists in our region.