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Krabi Media Action Plan

Climate change affects every aspect of human life – food and water, energy security to international security, and the health of the global economy to the health of our children. Climate change and disaster risk reduction are closely linked as future extreme weather events have the potential to increase in number, frequency and scale. At the same time, it is also an opportunity to rethink our ways and build a better, more sustainable future for all peoples and societies. The challenges of this opportunity will require our collective efforts, and we, the broadcast media, recognize our responsibility to use our reach across continents and into the most remote communities, to communicate, educate and inspire to collective action. Disaster Risk Reduction and saving human lives is one of the most important functions of the broadcast media.

Following the Jakarta Statement of Commitment, which was the outcome of the inaugural ABU Media Summit in 2014, and in consistency with the four priority areas highlighted in the Sendai Framework for Disaster Risk Reduction and the Voluntary Commitment statement from the Media Stakeholders Group in Sendai 2015, the participants of the 2nd ABU Media Summit on Climate Change and Disaster Risk Reduction agree to the following Krabi Media Action Plan, on this 13th day of May, 2016;

  • To the best of our financial, technical, and professional capacities, and to comply with any and all applicable statutory and regulatory obligations, we, the broadcast media, pledge to serve our viewing and listening audiences, especially the most vulnerable – the poor, women and children, older people, persons with disabilities, indigenous peoples, migrants and those that reside, labor, or earn a livelihood in “high risk” areas due to limited opportunities – through widened access to and dissemination of information, messaging and early warning pertaining to the impacts and facets of Climate Change and Disaster Risk Reduction most appropriate for our respective audiences;

  • We, the broadcast media, have a key role and a moral and ethical responsibility to communicate information to assist individuals, communities, nations, and regions to reduce, prevent and manage risk and build resilience among communities to disasters, including those aggravated or induced by human activities, and with the relief and recovery efforts following a disaster;

  • We, the broadcast media, will be proactive in staying abreast of the ever-evolving understanding of Climate Change and the science of Disaster Risk Reduction (DRR), and subsequently communicate such to our audiences in a manner that is timely, comprehensible, accurate, and actionable;

  • We, the broadcast media, will initiate or continue the Climate Change/DRR conversation with our business and broadcast partners and affiliates, including the local, national, or regional organizations to which we ascribe;

  • We, the broadcast media, will foster and strengthen our relationships with Climate Change/DRR stakeholders and practitioners, including governments, United Nations’ agencies, International Organizations (IOs), non-Governmental Organizations (NGOs), and Community Support Organizations (CSOs), as well as private sector initiatives and public-private partnerships (PPPs), while maintaining our independence;

  • We, the broadcast media, will avail our technical expertise and capacities to stakeholders, practitioners, or communities in the development, production, and broadcasting of Climate/Change/DRR informational stories, news pieces, and announcements;

  • We, the broadcast media, will build on the voluntary commitment statement from the Media Stakeholders Group in Sendai 2015 and will advocate with our respective governments to ensure that they deliver on the Sendai Framework for DRR; and,

  • We, the broadcast media, should encourage stakeholders to ask media outlets to assign “Environmental Correspondents or Units.” Direct, personal links are invaluable in raising the profile of all climate change issues.

So recognized and agreed, 13 May, 2016, Krabi, Thailand.