We exist to serve the audiences of the most dynamic region in the world with the fastest emerging economies and growing populations . As the largest broadcasting union we serve through our 274 members in 67 countries, 60 percent of the world’s population. 

The listening and viewing habits of Asia are changing all the time. The young has different demands on the media from the old, the poor has different needs from the rich, women, people with disabilities and who are disadvantaged must be given equal opportunities – whole communities have to be protected from natural disasters. 

The list is endless but the way forward lies in empowering the audiences of Asia–Pacific with Education, Education, and Education! It can only be achieved on a grand scale through the media using the advantages of digitalisation. 

The challenge is enormous. We have to think out of the box to find innovative and creative ways to serve our audiences, whether they are viewers, listeners, on-line users or social networkers; whether they live in modern metropolitan centres with information and communication ever-present at their fingertips or in rural areas where analogue radios and communal TVs still provide their main window to the wider world.



It will be an opportunity to look not only at content, technology, providing news and current affairs, sports and entertainment but the role of media as a game-changer in education, health, disaster preparedness and nations-building.
 

As broadcasters, we know we can always do things better. This General Assembly is our chance to come together to achieve our goals through our activities.

Our aim this year is nothing less than to begin our journey to empower more than half of the world.

Online registration is now closed. For further enquiries please contact: ga@abu.org.my