Course: Sports Marketing, Sales and Sponsorship

This course is scheduled for Tuesday 13 February 2024, 14:30 – 16:00 MYT (GMT +8)

In this webinar, you will hear from an industry expert on how to create unique sponsorship and advertising packages that help brands connect with your audiences, driving both their sales and their brand image.

This session will break down the processes behind the creation of unique sponsorship packages around sports events. It will allow you to demonstrate value to sponsors as you retain and grow key clients.  Among these are:

Introduction to Sports Sponsorship

Team Sponsorship

Event Sponsorship

Athlete Endorsement

Digital Engagement

Sports Broadcast Media Sales

Latest Innovations in Sports Sponsorship

The webinar is open to everyone in the sports broadcasting industry – from sports administrators to broadcasting and marketing professionals looking for ways to market an event, the latest media trends, inventive sponsorship ideas and better ways to promote their content and grow their audience.

Register: https://www.abu.org.my/registration-webinar-abu-sports/

Webinar is led by Torrey Jay Dorse

Results-Driven Strategic Partnerships Leader I Senior Sales Professional | Global Industry Expert.

Extensive international working experience at senior management level with a strong knowledge of industry trends. Proven experience in sponsorship and corporate partnership sales and management. Global network of industry contacts with particular emphasis on the sports, luxury and lifestyle markets.