A beginner’s guide to AI and why it matters to Public Service Media

ABU Media Academy hosts a webinar “A beginner’s guide to AI and why it matters to PSM” developed by EBU Academy.

In this one-hour session, you will gain a foundational understanding of AI technologies, their significance in the context of Public Service Media and the ethical challenges they create. You will also get a brief overview of how broadcast organizations already use AI, and its implications for the future.
This session is for you if you feel that you know little about AI or that your knowledge on the issue needs to be refreshed and organized.
Who it is for
Media professionals from all backgrounds who want to gain a strategic overview of AI technology and its impact in the context of public media.
What trainees will learn
What is AI?
Why it matters for Public Service Media
The opportunities and challenges
The ethical dilemmas
The way forward

Date and time: Wednesday 29 May 2024, 15:00 -16:00 KL time, (08:00 -09:00 UK time)
Registration link

Trainer: Mark Egan
Mark is an experienced media professional with expertise in training and new ways of working both in television and multi-media environments. Prior to starting his own production and training company, he worked for 12 years at the BBC across a range of programming from documentaries to news and entertainment and helped roll out video journalism across the company.